One of the 5C-Brand™ tests
Have you published on a rhythm for four weeks?
Communication is sharing your thinking on a rhythm people can rely on: half teaching, a third proof, the rest your perspective.
Most executives publish in bursts: a flurry after a promotion or a conference, then silence for months. Audiences, and algorithms, reward the opposite: a steady rhythm on a few themes.
Choose three content pillars that follow from your clarity statement. Then publish to a simple mix: about half teaching (what you know that helps others), about a third proof (what happened, with evidence), and the rest perspective (what you believe about where things are going).
The first goal is not reach. It is four consecutive weeks without a gap. Rhythm builds the habit, the habit builds the body of work, and the body of work is what people find when they look you up.
When it is missing
One practice for Monday
Choose three content pillars and publish once a week for the next four weeks, without a gap.